Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
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Please Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingThe Paradox Of Choice And Advertising
You can’t have it both ways. Someone is going to have to break the bad news to the consumers. You
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
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