It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingTag: online video
A Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingWhen Technology Knows More Than You
What really gets you excited about technology? Personally, it’s one simple (yet complex) thing: technology blows my mind when it
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDo Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingAmp Up Your Online Video Knowledge With Mark Cuban
Marketers don’t know that much about online video. We think that we do. We don’t. That statement is not meant
Continue readingNative Video Platforms Explode In Popularity… And Twitter's Next.
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingWatch YouTube
YouTube is still very new. This may surprise you, but it’s true. YouTube is on the verge of becoming something
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue readingHow To Make Your Content Move. Think Like Jerry Seinfeld.
After you watch the video at the end of the post, you will think differently about your content. Promise. Have
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
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