It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingTag: online video
The Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingThe Future Of Google
Do you think that Google is a one trick pony? That it’s all about search? They’ve got nothing beyond search?
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingGrow Your Company Or Be Active On Social Media?
Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like
Continue readingThis Disease Called Blogging
Why do you blog? Why should you blog? One of my most favorite people is Gini Dietrich from Arment Dietrich
Continue readingMessing With Your Mind
What do you think of when you see the words: "subliminal advertising"? It’s not good, right? Human beings have an
Continue readingYou Can Learn A Lot From Someone Who Makes Comic Books
Why didn’t they have commencement speeches like this when I was growing up? In the past couple of years, it
Continue readingAmazon's Ever-Growing Long Tail
This is less about the tail making more money than the head. Chris Anderson‘s debut business book, The Long Tail
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
Continue readingThe Sound And The Hurry Of Podcasting
It’s funny how things fall together. I found out that Julie Burstein, the author of Spark – How Creativity Works
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingTwitter Is Not Easier Than Blogging
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingSeven Minutes To Viral Video Success
Who would know better how to make an online video go viral than the person who is being paid to
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingAs Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingBlogging Is Dead… Here We Go Again
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb‘s post, Blogging Declines Across the Inc. 500,
Continue reading
Never another podcast episode or article 