Does society owe the news and the newspaper industry anything? Jeff Jarvis (Buzzmachine and the author of the best-selling business
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Make Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingThe Second Biggest Search Engine
The Search Engine wars continue to rage on. We all know that Google dominates and that Bing (Microsoft‘s search engine),
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingBuilding A Community Is Not The Same As Building Word Of Mouth
When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz
Continue readingA Marketing Conference Not To Be Missed (Actually Two!)
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
Continue readingThe Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting… Then, have the skills to deliver and back it up. Don’t forget: that initial creativity also
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingA Fascinating Look At The Numbers Behind Social Media
If you’re looking for some cool Social Media stats to bulk up a presentation or bring this new media channel
Continue readingWhat Makes Great Marketing… Great?
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple
Continue readingFour Thoughts On The Future Of Journalism And Publishing
If you thought the conversation around Journalism and the future of Publishing has become stale… you are sadly mistaken. For
Continue readingThe One Thing You Need To Know For Public Speaking Success
Should you use PowerPoint? Should you have your speaking notes on index cards? Podium or not? All valid questions, but
Continue readingViral Videos Still Work
As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a
Continue readingWhat A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingCreativity Can Come From Anywhere
…including Post-It notes.
Continue readingBoring Brands
There is no trick or luck in being successful. In fact, success can be created and summed up in two
Continue readingThe Last Notebook And Journal
There are moments in time that should make you stand back in awe and marvel at technology. This is one
Continue readingThe State Of The Internet
Who doesn’t love a bunch of mind-blowing stats? It’s even harder not to love a bunch of mind-blowing stats when
Continue readingThe Not-So-Distant Future…
If you thought augmented reality adds amazing change to the marketing and communications landscape, check this out… Augmented (hyper)Reality: Domestic
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