Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: optimization
Coco Krumme On The Illusion Of Optimization – This Week’s Six Pixels of Separation Podcast
Episode #924 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen
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SPOS #924 – Coco Krumme On The Illusion Of Optimization
Welcome to episode #924 of Six Pixels of Separation – The ThinkersOne Podcast. Here it is: Six Pixels of Separation
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingDo Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingThe Retweet Is One Of The Best Measurements Of A Brand's Success
There’s no way around it, when it comes to thinking about what needs to be measured for online success, no
Continue readingHome Base
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue readingWould It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online?
My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of
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