Episode #672 of Six Pixels of Separation is now live and ready for you to listen to. Like millions of
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Tag: paid media
SPOS #672 – Better YouTube Channels With Carlos Pacheco
Welcome to episode #672 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #672 –
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingMy 3 Words For 2017
Happy New Year! Welcome to 2017. What’s your plan? It’s the second day of the new year, and you are
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingThe Current State Of Advertising's Business
Where is the world of advertising at today? It’s easy to say that advertising is dead (it’s not). Here is
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Anemic State Of Content And News
You’re probably not reading this. Still, there is a very strong likelihood that you have already shared this article. Even
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingI, For One, Welcome Our Algorithm Overlords
Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingFacebook And A New Era In Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
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