This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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How Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingConnect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingConfusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingAcquisition Versus Retention – New Thoughts On An Old Argument
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic
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