That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingTag: passive media
Katie Couric Will Give Us The Internet That We Deserve
What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it
Continue readingReboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
That’s some title, isn’t it? On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going
Continue readingWhat TV Is And What Will Never Be
We like to watch. Don’t forget that. You can plug in all of the Apple TV units that you want,
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue reading10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming
Continue readingAs Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingWhat Does Eight Years Of Blogging Get You?
Eight years ago on this day in 2003, I started Blogging. Here’s some basic info about what has transpired in
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingTV Everywhere
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We’re no
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingKids Today
In case you think that the world hasn’t changed all that much since the Internet became commercially viable… You may
Continue reading
Never another podcast episode or article 