peer reviews Archives - Six Pixels of Separation

The Ever-Evolving Consumer Evolves (Again)

Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling

If there are a few things that are certain in Marketing, it is that we are seeing a ton of

Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online

What happens when people do say bad things about you (or your company)? This is – without question – one

There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is

What does it really take to sell something online? Think about this for two seconds: You go to your favourite

Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a

The small world experiment (also known as Six Degrees of Separation) has been validated by researchers. According to the article,

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured