The problem and the peril of LinkedIn (and other social media networks). Let’s get this out of the way: I’m
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A New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingSpam Is Spam
Just because there are new channels with which you can communicate with a mass audience, it does not give you
Continue readingAttention PR People: Here's How To Pitch A Writer
You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would
Continue readingWill We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment…
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