What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingTag: personal information
The Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingMy Voice Is My Password
Is your head bleeding? Is your heart bleeding? Here’s my thought (and, I say this with full disclosure that I
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingThe Internet Needs A Morning After Pill
Buyer’s remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingTracking, Personalization And Screams Of Privacy
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingAds Worth Spreading
People hate advertising. How often have you heard that line? Do you believe it to be true? I don’t (no
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingThe Bright Side Of Black Friday
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even
Continue readingKeep Yourself Alive
Who will protect your rights, your opportunities and your privacy online? Do you think that it’s the role of government?
Continue readingSix Links Worthy Of Your Attention #48
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingThe Next Big Thing Online Could Well Be Anonymity
With more and more people adding more and more personal stuff about themselves online, it’s fascinating to think that the
Continue readingThe Lesser Of Two Evils When It Comes To Digital Marketing
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public’s best interests.
Continue readingEmployment 2.0
There is no doubt that the employment landscape is shifting. It’s not just the stats from the national or local
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