personalization Archives - Page 2 of 2 - Six Pixels of Separation

What Keeps The Chief Marketing Officer Awake At Night? – Part 3

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?

What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now