Let’s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to
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Katie Couric Will Give Us The Internet That We Deserve
What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it
Continue readingIt's Never Too Late To Start A Blog
Well, of course someone who loves to blog is going to say that it’s never too late to start a
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingWhy Popular Science Killed Their Comments And The Huffington Post Should Too
If the comments following this post or any others were gone, how much of a difference would that make? Last
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingThe Internet Needs A Morning After Pill
Buyer’s remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingDon't #Unplug From Technology
Don’t blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week,
Continue readingThe One Key To Successful Content
What do you think makes someone’s content relevant? Last night in New York City, the kind people at Google hosted
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingOn Leadership, Courage… And Sucking
It’s the kind of thing that just sticks to your brain. I have mentioned this before, but I am a
Continue readingThe Powerful Art Of Resilience
Let’s start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingSix Links Worthy Of Your Attention #131
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTalking To An Ad Contrarian
Episode #327 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #327 – Bob Hoffman Is The Ad Contrarian
Welcome to episode #327 of Six Pixels Of Separation – The Twist Image Podcast. When was the last time you
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Problem Of Scale
This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men’s Health magazine? It’s
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