It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
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Tag: platform
Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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Six Links Worthy of Your Attention #450
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Is This The Digital Economy That We Want?
That was the only question left to ask after Facebook released their quarterly earnings. Here are the details from Facebook’s
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The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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The Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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Is It Wrong To Feel Bad For Facebook?
I feel bad for Facebook. Does that make me a horrible person? I’ve been a part of Facebook since not
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The Business (And Sadness) of Fame
Is fame a business? Why are most people famous? Don’t just snap out an answer. Really think about it. Most
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I’m On Team Human… How About You?
If you think about digital, marketing and culture, you need to think harder. Don’t worry. If you can’t think deeply
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People Over Code
I’m an eternal optimist when it comes to brands, consumers and technology. This I believe: technology should make the relationship
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The Thing About Trust, Facebook and Social Media
At the core of social media is trust. No matter what is happening in the media today or how others
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Google+… What Is And What Could Have Been
Google+ is gone. Long live Google+. That’s the buzz this week. Google+ – their attempt at an online social network
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The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
Continue readingHow Did We Do In Content Marketing For 2017?
Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait
Continue readingCan't Facebook Kill Twitter?
Twitter does one thing right that Facebook isn’t doing. No, it’s not the 140 characters (or 280 characters now). No,
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingScratch That One Little Customer Itch
Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
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