Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingTag: pr
Our Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingWant Great Content? Get Better At Conducting Interviews
You see a lot of content. I see a lot of content. Here’s a real scenario: an author comes out
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingDoes Being Nice Pay Off For Businesses Today?
Episode #363 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #363 – The Power Of Nice With Peter Shankman
episode #363 of Welcome to episode #363 of Six Pixels Of Separation – The Twist Image Podcast. A natural born
Continue readingSupporting Those You Like – CTRL ALT Delete Comes Out Next Week
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write
Continue readingDie, Thought Leaders, Die, Die, Die…
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingCan Breastfeeding Save Time Magazine?
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingScenes From The Frontlines
A post Christmas story that is worthy of your attention… I was in the market for luggage. Not the usual
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
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