There’s a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed
Continue readingTag: press release
The Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingSome Questions About Your Questionable Content
Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you
Continue readingTop 15 Rules For Business Writers
Are there rules for great writing when it comes to business? I am often asked where I find the time
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingThe Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingGrow Your Company Or Be Active On Social Media?
Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingThe 10 Core Values Of A Winning Personal Brand
What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
Continue readingThe Value Of Good Exposure
People do a lot of things just for the "exposure." It could well be that the concept of exposure is
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue readingYour Company Is A Media Company
One of the big ideas that comes out when we discuss Social Media is that any company can now publish
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