procurement Archives - Six Pixels of Separation

Six Links Worthy of Your Attention #649

Is there one link, story, picture or thought that you saw online this week that you think somebody you know

The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini

Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes

Here’s a line that often gets me into trouble… I do not believe that there is a huge difference anymore,

Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter

The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding