When Apple unveiled the Vision Pro, the buzz was palpable (maybe that was just me?). You can listen to my
Continue readingTag: product launch
Navigating the Meta-Maze – Where Exactly is this Metaverse?
Do you even metaverse? Last week, I attended the Fintech Forum in Montreal to spend some time with Alex Tapscott.
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue reading