Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTag: product placement
Does Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingYour Streaming Live Brand
It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue readingWhat TV Is And What Will Never Be
We like to watch. Don’t forget that. You can plug in all of the Apple TV units that you want,
Continue readingThe Tune-Up Of TV
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I
Continue readingIs The Next New Digital Thing Something Physical?
Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
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