“Stop crying and get to work on changing your business model!” When I started off in the agency world (early
Continue readingTag: public relations
Robert Wynne Says Social Media Is Worthless – This Week's Six Pixels Of Separation Podcast
Episode #579 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #579 – Robert Wynne Says Social Media Is Worthless
Welcome to episode #579 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingLet Twitter Tweet (And Be)
Forget what you think that you know about the business world for a moment. If I pulled you aside and
Continue readingCreativity Is Alive And Well
Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingWant Great Content? Get Better At Conducting Interviews
You see a lot of content. I see a lot of content. Here’s a real scenario: an author comes out
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingDear Nilofer Merchant
Dear Nilofer, I thought about you twice today. Once this morning, when I got your email notification about your latest
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingDoes Being Nice Pay Off For Businesses Today?
Episode #363 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #363 – The Power Of Nice With Peter Shankman
episode #363 of Welcome to episode #363 of Six Pixels Of Separation – The Twist Image Podcast. A natural born
Continue readingThe Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingSupporting Those You Like – CTRL ALT Delete Comes Out Next Week
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write
Continue readingDie, Thought Leaders, Die, Die, Die…
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that
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