Let’s start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world
Continue readingTag: public relations
The Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingCan Breastfeeding Save Time Magazine?
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on
Continue readingA Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingScenes From The Frontlines
A post Christmas story that is worthy of your attention… I was in the market for luggage. Not the usual
Continue readingNewsjacking Turns You Into The Expert
Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingHow I Write
Wouldn’t it be a magical world if someone could tell you – in detail – how to write a best-selling
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingWhy You Should Write A Book
There are a lot of books that have already been written about Social Media. There’s really not that much more
Continue readingWill All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue reading7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingHow To Make Money Using Social Media
How many times do you see a title like that? How many times does that make your eyes roll? There
Continue readingA Marketing Revolution
Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please
Continue reading
Never another podcast episode or article 