As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingTag: public relations
Make It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingResponding To The Conversation
What if everything just went quiet? If you close your eyes and cover your ears, does it all just go
Continue readingWhat If?
Have you ever, really, asked yourself a "What if?" question? Do you remember the Marvel Comics series titled, What If?
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingAttention PR People: Here's How To Pitch A Writer
You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would
Continue reading10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so:
Continue readingNot Sure Who To Follow?
One of the biggest challenges in diving into some of the newer Social Media channels is figuring out who is
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
Continue readingPodcasting Is Not Even On Life Support
This post would have been called, Podcasting Is Not Dead, if that had not already been the title of a
Continue readingLesson Of The Week: This Is Being Recorded
"Four months after a Burger King employee lost his job for taking a bubble bath in a restaurant sink, three
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingMarketing Education
Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough
Continue readingHow To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingThe Best Practices In Social Media Marketing Writing Project
Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still
Continue readingAll The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingDo You Have A BlackBerry? Can I Interest You In A Raise?
Have you ever read something in the newspaper that, literally, made you burst out in laughter? You know, the kind
Continue readingEpic 2015 – The Future Of Media
I know this has been floating around for a while, but I was listening to a recent episode of the
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue reading
Never another podcast episode or article 