What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
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Do We Blame The Algorithms When Advertising Goes Wrong?
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought
Continue readingHow Did We Do In Content Marketing For 2017?
Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait
Continue readingSix Links Worthy Of Your Attention #381
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #374
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingWhy I Started Subscribing To The New York Times (It's Not What You Think)
This week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingContent Is Hard… What's Your Brand To Do?
That’s one simple, but very real statement, isn’t it? Maybe there was something in the water at Social Media Marketing
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingThe Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingWords Matter. Definitions Matter More… Or The Problem With Fake News
Everything is not fake news. Before we get started, let’s all agree that this is not a political post. This
Continue readingApple Has Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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