“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingTag: publisher
The Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingEvery Piece Of Your Attention Is Being Monetized
Advertising is a data-driven beast with big money underneath it. Advertising is nearly half-a-trillion dollar business (you may want to
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingOriginal Ideas…Or Creative Ideas? Getting Beyond The Stuck.
How often do you get paralyzed by the fact that you don’t have an original idea? Confession time: this has
Continue readingForce Feed
I miss real editors making choices for me. That’s how I roll. I like editors. I like publishers. I like
Continue readingAre Podcasts Worth More Than An MBA?
How you learn may not be as important as where you learn. There’s this meme-like image that resurfaces every now
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Story Of Vice And The Future Of Media
I’m a metalhead punk. That’s about it. With that comes my general attitude of wanting to mess up the system,
Continue readingWhat Powerful Video Content Can Be
Can we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
Continue readingThe Changing State Of Blogs
Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner‘s Michael Stelzner invited
Continue readingThe Four Outcomes Of Content
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it
Continue readingThe Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
Continue reading
Never another podcast episode or article 