If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingTag: publisher
Maybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingComplaining Vs. Doing
Prior to Social Media and the ability for anyone to be a publisher, all individuals could really do is complain
Continue readingRemoving The Noise
Too many people are looking for too many ways to follow too many people and places. Your best bet is
Continue readingThe Value Of Good Exposure
People do a lot of things just for the "exposure." It could well be that the concept of exposure is
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
Continue readingPeople Will Pay For News Online… Just Not A Lot Of People
The days of scoring record profits – year on year – for traditional publishers may be coming to an end.
Continue readingSix Pixels of Separation – Video Interview And More Book Updates
It has been one amazing/interesting week after launching the book, Six Pixels of Separation. Before we get to the video
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
Continue readingRethinking The Link Economy
There is no question that the value in reading online (and this is everything from long editorial pieces to Blog
Continue readingTime To Learn
Sadly, most people stop reading books after they graduate from university. They don’t really learn anything new unless they take
Continue readingTwitter Is Going To Kill RSS
Information overload. We’re all dealing with it. We were dealing with it when there were only a handful of publishers
Continue readingNews Will Outlast Newsprint
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized
Continue readingThe Quarter Mile Stretch
Imagine if every three months you were expected to make more money, lose more weight, be a better community member,
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