If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingTag: publishing
Did You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingEnd Of Blogs
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do
Continue readingLearning How To Jam
Let the tape roll and see what happens. One of the most important lessons that I learned from my days
Continue readingThe Filter, The Advisor And Your Personal Advisory Board
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to
Continue readingFuture Shock Brings Us To Present Shock
Want something that will get you to think deeply about where are and where we’re going? This past week, Tools
Continue readingProfessional And Courteous
The plumber’s promise. As I was gazing out of the window on the Florida highway heading back to the airport,
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingFinger-Pointing, Self-Righteousness And Middle Fingers
A moment of silence, please… While we held that moment of silence, what was happening around you? Did people respect
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingDo You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingBusiness Should Motivate You
I was thinking about this (a lot) the other day… I had to review some edits for my new book,
Continue readingA Ticket To Discovery
At 5:15 am… My car drove alongside the train track down towards the highway heading to the airport for my
Continue readingThe Value Of Links
I’m starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior
Continue readingThe Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingThe Big Small Screen
The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact,
Continue readingThe Next New Now. Makers Of The Future.
We are getting it all wrong. When people ask, "what’s next?" you will hear one of three things: Social. Mobile.
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