How important is creativity in Marketing? It’s not a loaded question. Some may say that the creativity can’t stand on
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The Infovore
Human beings have an unquenchable thirst for information… not just knowledge. Why are we like this? It was my understanding
Continue readingSix Links Worthy Of Your Attention #48
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingSix Links Worthy Of Your Attention #47
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Chirping Sound Of Crickets
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingThe Twitter Test
I’ve been thinking a lot about Twitter lately. It’s success and how much attention it receives in the public domain.
Continue readingThe Other Side Of Comments And Community
What can someone new to the Social Media world do to find and attract readers while building their own community?
Continue readingSix Links Worthy Of Your Attention #41
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingWhy We Should All Respect The Internet (Just A Little Bit More)
The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argue that
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