What do you do with your down time? The average Canadian watches more than 25 hours of television every week
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The Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingUse Your Brain
You probably learned this lesson early on in your education: check your sources. Here’s a shocker: Wikipedia is going to
Continue reading6 New Business Books Worthy Of Your Time And Attention
There is a whole new stack of new business books that require your attention. Here are just 6 that I’m
Continue readingHow To Make Money Using Social Media
How many times do you see a title like that? How many times does that make your eyes roll? There
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue readingMan On The Go
If you travel at all for business, there is a new travel Blog that is worthy of your attention. Our
Continue readingKnowing When To Kill Your Web Analytics
There’s no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is
Continue readingThe Good Old Days
Do you sit around reminiscing about the "good old days"? As much fun as that may sound, I personally always
Continue readingFirst Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Two Types Of Twitter Stars
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
Continue readingThe Numbers Game
Is it ok to change your mind about something you really believe in? For years I’ve been telling brands that
Continue readingYour Blog Is Your Business
Your Blog is your business, unless it’s not your business. If you Blog as a hobbyist, that’s fine, but if
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