There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
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Back To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingHow Journalism Survives New Media (By Saving Itself)
Just because newspapers are suffering, it does not mean that Journalism is dying (far from it). That being said, we
Continue readingHow Mass Media Learns About New Media
In trying to understand the newspaper and publishing industry, there are few brains bigger than Jay Rosen. Rosen is definitely
Continue readingThe New Face Of Facebook
It’s funny how new things can sometimes feel old. And, in the same breath, it’s one of the most ridiculous
Continue readingSPOS #177 – A Marketing Thriller With J.C. Hutchins
Welcome to episode #177 of Six Pixels Of Separation – The Twist Image Podcast. This is an important episode. It
Continue readingNewspapers, Google, Advertising And The Big New Media Mess
Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of
Continue reading6 Ways To Build A Strong Community
"What am I doing wrong?" is often the question many people who are just starting out in online social networks
Continue readingSPOS #176 – Media Hacks #19
Welcome to episode #176 of Six Pixels Of Separation – The Twist Image Podcast. It’s not a great excuse, but
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue reading10 New Business Books Worth Checking Out
There have been a bunch of new business books launched recently. The stack on your night table is about to
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue readingPushing The Truth Behind Building A Community
Do companies really want to build communities or do they just want to sell you stuff? There is no straight
Continue readingEmbrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingThe Key To Your Personal Brand
If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people
Continue readingAnother (Brilliant) Take On The Newspaper Industry
When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet
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