Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingTag: publishing
Build Your Brand And Publishing Empire Over The Holiday Break
Can brands afford to take a break during the Holiday season? What about Personal Brands? Does it help or hurt
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingThe Real Work Has Yet To Begin
Everyday, there are more and more Blog posts where people are saying that they don’t have time to Blog or
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingBusiness Book Reviews In 140 Characters (Or Less)
"Tribes (Seth Godin): Tribe=social network. Anyone can lead a tribe. You should lead a tribe." One glance at Twitter and
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingThe Twitter Tragedy – Lost In Live
It doesn’t really matter how many people are following you on Twitter. What really matters is how many people actually
Continue reading#1 Rule For A Successful Blog
If you had to choose your #1 rule for what it takes to create a successful Blog, what would it
Continue readingComments Comments Everywhere
New micro-sharing platforms are everywhere. Be it Twitter, your status on Facebook or even FriendFeed, there are many (more places)
Continue readingCitizen Journalism Is A Farce
A Citizen Journalist is no more of a Journalist than someone who gives you good personal advice is a Citizen
Continue readingDigital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that’s when the real trouble for the traditional players starts.
Continue readingNew Business Models
There are lots of little ways to tweak your business and how you market it using the many online channels.
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingWhy You Need To Care More About Your Personal Brand
A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingIt Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingTurn Your Favorite Blogs Into A Personal Magazine
How great would it be to grab all of your favourite Blogs, dump them into one site and have all
Continue readingConversation Comes Of Age
A brand new book titled, Age of Conversation 2 – Why Don’t They Get It?, is now available as an
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