Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
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The Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingBe More Human Without Being Too Personal To Build Your Brand
There’s a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed
Continue readingWords Matter. Definitions Matter More… Or The Problem With Fake News
Everything is not fake news. Before we get started, let’s all agree that this is not a political post. This
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingOriginal Ideas…Or Creative Ideas? Getting Beyond The Stuck.
How often do you get paralyzed by the fact that you don’t have an original idea? Confession time: this has
Continue readingSix Links Worthy Of Your Attention #323
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHow Ideas Bounce From One Person's Head To Another.
How do ideas get shared? How does that change in a digital economy? Evan Williams has done more than you.
Continue readingJournalism Is Not Content Marketing
I’m a rare breed. I started off my professional career as a journalist. The truth is, that I still don’t
Continue readingNoodling Towards Greatness
This is not supposed to be Shakespeare. I don’t toil and sweat over every character, every word, every sentence, the
Continue readingTwo Critical Points About The Future
Recently I heard two quote about the future that really put things into perspective. This week, Startup Festival was taking
Continue readingForce Feed
I miss real editors making choices for me. That’s how I roll. I like editors. I like publishers. I like
Continue readingAre Podcasts Worth More Than An MBA?
How you learn may not be as important as where you learn. There’s this meme-like image that resurfaces every now
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Never another podcast episode or article 