In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
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Less Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingThe Truth About Display Advertising (And Why Consumers Hate It)
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that
Continue readingTV Everywhere
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We’re no
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingHow To Avoid Bad Television
One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue readingWill Addressable Advertising Make TV Ads Better… Or More Like The Web?
I have a stack of articles to read. They all sit in a black folder that resides in my backpack.
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Never another podcast episode or article 