If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
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Embrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
Continue readingWhen Love Comes To Town – A Mass Media Love Story
People say that Mass Media doesn’t matter anymore. People say that Blogging and online social networks are the new reality.
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingAttention Radio DJs: There Is Still Hope
If you think that the newspaper and magazine industry are in trouble, terrestrial radio is hurting pretty badly too. If
Continue readingThe Legacy That You Are Building
Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the
Continue readingWhen It Comes To Reinvention
When it comes to reinvention, who is best to lead to the change? Is it the old guard, the new
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
Continue readingStupid, Stupid, Stupid
Online social networks are making you stupid. They’re also going to make the next generation of kids stupider too. That
Continue readingWelcome To The Sixty Second News Cycle – Death To The 24 Hour News Cycle
The news cycle has changed so much in the past five years. This has had a direct effect on Marketing
Continue readingBreaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingMost Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
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Never another podcast episode or article 