real time bidding Archives - Six Pixels of Separation

What's Bigger Than Big Data?

How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw

If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional

What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising