How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingTag: real time web
Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingThe Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingWhen Real Time Becomes Really Real Time
Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One…
Continue readingWhat You Need To Know About Facebook, Content And Brands
It’s all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who
Continue readingIs Google+ About To Make Facebook Frown?
It’s time to pay attention to Google+. Back in July, I Blogged about Google‘s foray into online social networking, Google+
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingTwitter Is Random
I’m not very good at Twitter. I understand it. I use it. But, I just can’t make it bend to
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
Continue readingThe White Noise That Is Twitter
Don’t get too caught up in the amount of followers that someone has on Twitter or how big the overall
Continue readingThe Legacy That You Are Building
Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the
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