This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingTag: research brief
Are You Reading This?
How many books do you read a year? It’s an unfair question, because if you are reading this blog post,
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingSome Questions About Your Questionable Content
Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingThe End Of The Laptop
Let’s start with the story from a market of one… I bought the first iPad from Apple and loved it
Continue readingThe Paradox Of Choice And Advertising
You can’t have it both ways. Someone is going to have to break the bad news to the consumers. You
Continue readingThe Face Of Facebook
Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingOne Easy And Simple Way To Create Content
Are you at a loss for how to create content? Has your Blog not been updated in a while? Do
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
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