Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTag: retail
The Pending Implosion Of Daily Deal Sites
Be careful if you’re thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingDon't Be Evil
All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to
Continue readingThe Goods On Virtual Goods
While scaling and monetizing e-commerce is still an issue for many of the top retailers in the world, those merchants
Continue readingOne Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingThe Truth About Online Reputation Management
Here’s another dirty little secret about your brand and how you manage your online reputation… There’s no difference between what’s
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingSix Pixels of Separation – Video Interview And More Book Updates
It has been one amazing/interesting week after launching the book, Six Pixels of Separation. Before we get to the video
Continue readingSPOS #145 – Media Hacks #4
Welcome to episode #145 of Six Pixels Of Separation – The Twist Image Podcast. In another heated conversation, this is
Continue readingPoint And Shoot And Shop
Scan the barcode of any product in any store using your mobile phone and you can find out what people
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
Continue readingNo Shocker – The Web Drives People To Retail
We keep having to banging this drum to get traditional Marketers to embrace the power of online. I’m happy to
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
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