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Tag: revenue model
The Trouble With Twitter (Has Little To Do With Elon Musk)
I like Twitter. There, I said it.I’ve been on the platform since 2007 (Elon joined in 2009).I’ve met, engaged and
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingIs Advertising The Future Of Twitter?
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingWhy Is Privacy So Unsexy?
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on
Continue readingGoogle's Next Step Is Not Search
Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might
Continue readingAnother (Brilliant) Take On The Newspaper Industry
When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet
Continue readingThe Lesser Of Two Evils When It Comes To Digital Marketing
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public’s best interests.
Continue readingWireless Reading Devices vs. Newspapers
The big news this week in the newspaper industry was not Google‘s Marissa Mayer speaking before a Senate subcommittee on
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