Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
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The Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingGoogle Wave, Marketing And The Future Of Connecting
On May 28th, 2009, Google announced a new solution at their Google I/O Developer Conference in California called, Google Wave,
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
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