Typing will soon be a thing of the past. Voice is the new killer app. Not all typing (of course).
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Tag: roi
Innovation Culture With Michael Schrage – This Week's Six Pixels Podcast
Episode #516 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #516 – Innovation Culture With Michael Schrage
Welcome to episode #516 of Six Pixels Of Separation – The Mirum Podcast. When it comes to innovation, one of
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingWhere To Put The Blame
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used
Continue readingThe Business (To Business) Of Social Media
"Why aren’t there more case studies of business to business organizations using social media?" I get asked this question all
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingKilling ROI
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingThe Hardest Part Of Social Media
Some people can’t handle how much content there is out there. Others are scared to open up because of what
Continue readingEmail Still Matters
Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingGive First
There is one golden rule to success. It’s one many talk about. It’s one few remember. It’s one that makes
Continue readingBest Tip For Growing Your Online Social Network
If you could only choose one great tip that has helped you grow your online social network what would it
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