You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders
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The Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingDon't Forget About Marketing
It’s commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingHow One Non-Marketer Explains Social Media Marketing
If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it?
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingThe Success Of Marketing
"Unlike accounting or the law, marketing is not a profession. Anyone can call himself or herself a marketer. The absence
Continue readingMy Space Is Your Space To Sell Your Ideas (Not Your Products Or Services)
What do you want out of the comment section on a Blog? Someone’s marvellous insights or someone telling you how
Continue readingHire A Sales Rep Named Google – Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
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