Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
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The Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingThe One Screen World – Take Two
How many screen are there? You’ve heard of the three screens? The four screens? The companion screen? The three screens
Continue readingSix Links Worthy Of Your Attention #123
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Way We Talk About Business
How do you feel about yourself? If I told you that we were going to evaluate you every quarter to
Continue readingSix Links Worthy Of Your Attention #122
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingA Confederacy Of Patent Dunces
Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired
Continue readingThe Era Of Exponential Marketing
Most everything we look at in the marketing realm is linear. We’ll look at things like mobile adoption and it’s
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe iPad And The Marketing Professional
What is your holiday season going to look like? The holidays are around the corner. The road rage of parking
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
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