When you need to find something online, do you say you have to “search” for something or “Google it”? I
Continue reading
Tag: search
Voice Is The New Killer App
Typing will soon be a thing of the past. Voice is the new killer app. Not all typing (of course).
Continue reading
Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
Continue reading
Is It Wrong To Feel Bad For Facebook?
I feel bad for Facebook. Does that make me a horrible person? I’ve been a part of Facebook since not
Continue reading
The End And The Beginning of What We Know
Everybody has an opinion. Some bring data. Some bring experience. Some bring advice. When brands talk about disruption, it’s typically
Continue reading
The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
Continue readingContent Marketing 2018 – The Next Chapter
What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
Continue readingCan't Facebook Kill Twitter?
Twitter does one thing right that Facebook isn’t doing. No, it’s not the 140 characters (or 280 characters now). No,
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingConnect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingA More Elegant Question About Facebook
Facebook wants to connect everybody. That was the plan when Mark Zuckerberg moved the online social network out of his
Continue readingWhat's A Yahoo?
How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue reading
Never another podcast episode or article 