Do you trust customer reviews online? Back in 1999, I was the Director of Advertising and Sponsorship (…a salesperson) for
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Tag: search engine marketing
Neil Patel On Timeless Marketing In Digital Mayhem – This Week’s Six Pixels of Separation Podcast
Episode #903 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen
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SPOS #903 – Neil Patel On Timeless Marketing In Digital Mayhem
Welcome to episode #903 of Six Pixels of Separation – The ThinkersOne Podcast. Here it is: Six Pixels of Separation
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Hello, Voice – Smart Audio Is The Now/Next Frontier
This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
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