Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
Continue readingTag: search engine marketing
The Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingDo You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Future Of Google
Do you think that Google is a one trick pony? That it’s all about search? They’ve got nothing beyond search?
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingWhere The Consumers Are
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingSix Links Worthy Of Your Attention #46
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingWhat You Tell A Search Box
There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
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