When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingTag: search engine marketing
Digital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingIn Search Of Excellence – The New Search Engine Wars
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything
Continue readingAfraid To Fail
Most companies do know what to do. They attend the same seminars and conferences as we do. They read the
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingConfusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
Continue readingHome Base
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The
Continue readingThe Future Is Flying Cars
Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingMost Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do
Continue readingHire A Sales Rep Named Google – Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
Continue readingConversations Need To Yield Actions Measured In Dollars
That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured
Continue readingDon't Forget Your Website
Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at
Continue readingSearch Engine Strategies Toronto – Get Your Search On
It’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
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Never another podcast episode or article 