Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies
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Tag: search engine
Six Links Worthy Of Your Attention #357
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingCalm Down, The Name "Oath" Ain't That Bad
People are very upset with the new company name, Oath. Oath is what the Verizon-owned AOL and Yahoo will be
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingConnect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingNever Has LinkedIn Been More Powerful Than Today
LinkedIn is the most powerful weapon you have in building your reputation. I believe this. Wholeheartedly. The problem, of course,
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingYour Live Brand Is Alive
How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingWhat's A Yahoo?
How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingHow Social Technology Will Save Lives
We’re not going to talk about ice buckets or YouTube challenges, don’t worry. I was at a barbeque this past
Continue readingWhy The Future Of Technology Is Google
Yes, Google Fan Boy Alert. It’s happening now. Look beyond the stock price. Look beyond search advertising as their printer
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingGoogle's Third Wave Of Innovation
Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
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