While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
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Search Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingBack To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingRethinking The Link Economy
There is no question that the value in reading online (and this is everything from long editorial pieces to Blog
Continue readingGoogle Offers Up New Ways To Search (And Why You Should Care)
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingForget The Search Engine. Bring On The Referral Engine
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingGet Them To Stick Around – Six Ways To Build Consistent Traffic
How do you get people to come to your space, participate and become loyal community members? It’s no longer just
Continue readingBlogs Have Influence Beyond Search Engine Optimization
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural
Continue readingBloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down
Continue readingLinking Still Matters
And with a headline like that, I’m sure everyone interested in SEO – Search Engine Optimization is now reading. Back
Continue readingHire A Sales Rep Named Google – Montreal Gazette Column
As Blogged about in my post, Seven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column, I
Continue readingSearch Engine Strategies Toronto – Get Your Search On
It’s conference season. You can smell it in the air. Next week, I’ll be taking part in Search Engine Strategies
Continue readingBlogging Gets A Second Wind
There were two moments in the online world that looked to change the way we look at Blogs and Blogging.
Continue readingHow To Get On Someone's Blogroll
How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll?
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue readingEverything You (Think You) Know About Google Is Changing
Are you becoming more and more of a Search Geek? If not, you should. The Search Engine landscape is shifting
Continue readingAcquisition Versus Retention – New Thoughts On An Old Argument
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic
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