We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
Continue readingThe marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
Continue readingEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue reading2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingHow does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
Continue readingWho doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingThe plumber’s promise. As I was gazing out of the window on the Florida highway heading back to the airport,
Continue readingTrue story about service: When I’m on the road and presenting at events, I often dine alone – grabbing a
Continue readingJumping into Social Media is one of the smartest things a brand should do. It could also be one of
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