We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
Continue readingTag: service
The Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
Continue readingJoin Terry And Me Live In Montreal, Ikea Buys Task Rabbit And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingA More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingDon't Kill Them With Kindness
How does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingProfessional And Courteous
The plumber’s promise. As I was gazing out of the window on the Florida highway heading back to the airport,
Continue readingThe Gentle Art Of Service
True story about service: When I’m on the road and presenting at events, I often dine alone – grabbing a
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
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