Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingTag: smartphone
I Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingSay Goodbye To Clicking And Swiping
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingWhat The Brand Is… And What It Has Become
The inventor hardly knows what the invention will really be used for. It’s a known turn of phrase, but when
Continue readingNever Has LinkedIn Been More Powerful Than Today
LinkedIn is the most powerful weapon you have in building your reputation. I believe this. Wholeheartedly. The problem, of course,
Continue readingAlgorhythms For Marketing Transformation
The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
Continue readingStrong Lessons On How To Present Ideas
Newsflash: you don’t have to be a great speaker to get an idea to spread. We live in fascinating times.
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingQuitting The Internet
“I quit the Internet.” That’s what the world heard. This week, the hilarious Louis C.K. was on Conan O’Brien‘s show
Continue readingHumans First. Technology Second.
It seems simple enough. Let’s put each other first, before the technology. What is simple is not often what we
Continue readingA More Elegant Question About Twitter
What should Twitter do? Do you have an opinion? Do you know what they have done in the past year?
Continue readingThe Big Buzz At Social Media Marketing World
There’s only one thing left for those in social media marketing to talk about. It was a busy two days
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingYour Live Brand Is Alive
How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingA More Elegant Question About Pricing
What’s this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the
Continue readingA Better Digital Experience
That is the promise of augmented reality. It still sounds like science fiction, and the masses did not all run
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
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